Ten Effective Ways to Demonstrate Interest in College Admissions

Applying to colleges is not just about having impressive grades and test scores. Many institutions now consider demonstrated interest a crucial factor in their admissions decisions. Demonstrated interest refers to the level of engagement and enthusiasm that a student shows towards a particular college or university. In this blog post, we will explore why colleges care about demonstrated interest and provide tips on how to demonstrate your interest throughout the application process effectively.

Why Do Colleges Care?

Recruitment and Enrollment Management: Colleges are businesses that want to invest their resources wisely. By assessing demonstrated interest, they can gauge how likely a student is to enroll if admitted. This knowledge helps colleges allocate their recruitment efforts and resources more effectively, ensuring that they focus on students who are genuinely interested in attending.

Yield Rate: The yield rate represents the percentage of students who accept an admission offer and enroll in a college. A high yield rate is desirable for institutions as it reflects positively on their reputation and financial stability. Students who demonstrate interest are more likely to enroll, thus increasing the yield rate. Consequently, colleges may prioritize applicants who have shown a genuine interest in attending their institution.

Fit and Student Satisfaction: Colleges want to ensure that admitted students will be satisfied and thrive in their academic and social environments. By demonstrating interest, students can research and engage with the college to determine if it aligns with their preferences, values, and goals. Colleges want students who have taken the time to understand their offerings and believe they will be a good fit for their educational journey.

How to Demonstrate Interest

  1. Sign up for mailing lists: Visit the undergraduate admissions page on the college's website and sign up for their mailing list or request information. Doing so allows you to receive updates, important deadlines, and additional opportunities to engage with the college.

  2. Open and engage with emails: Read the emails sent by the colleges you are interested in. Click on the links provided and spend time exploring their websites. Colleges can track your engagement, such as opening emails and clicking on links, which demonstrates your active interest.

  3. Attend information sessions and tours: Participate in virtual or in-person information sessions and campus tours. Register for these events, attend them, and actively engage by asking questions.  Taking the time to show up to events signals your commitment to learning more about the college and its offerings.

  4. Visit college fairs: Attend college fairs where you can interact with admissions officers and gather information about colleges of interest. Fill out contact cards at college booths to make a lasting impression.

  5. Follow up with admissions officers: After attending events or interacting with admissions officers, send follow-up emails expressing your gratitude and reiterating your interest. Be specific about what you love about the college, and ask thoughtful questions.

  6. Engage with social media: Follow the colleges you are interested in on social media platforms. Like, comment, and ask questions when appropriate to showcase your active involvement and genuine interest.

  7. Conduct in-depth research: Explore the college's website thoroughly, clicking on various links to learn more about academic programs, extracurricular activities, and campus life. These actions reveal a genuine desire to understand the college's offerings and values.

8. Write optional essays: When given the opportunity to write optional essays, such as "Why this college," take advantage of it. Craft a compelling essay showcasing your knowledge of the college and your enthusiasm for joining their community.

9. Submit applications early: If possible, submit your applications early, whether through Early Action or Early Decision if you can. Even if you apply under a Regular Decision policy, submitting well before the deadline demonstrates your eagerness and commitment to the college, rather than treating it as a last-minute choice.

10. Participate in interviews: If offered an interview, take advantage of the opportunity. Whether evaluative or informative, interviews show your willingness to go the extra mile to engage with the admissions process and learn more about the school. 

Demonstrating interest is a powerful way to make a lasting impression on college admissions offices. By actively engaging with colleges and communicating your enthusiasm through various channels, you can showcase your genuine interest in their institution. Remember, each interaction is an opportunity to highlight your passion, learn more about the college, and establish a personal connection with admissions officers. Demonstrating interest can enhance your chances of admission and help you find the college that aligns best with your goals and aspirations. So, embrace the opportunity to demonstrate interest and let your genuine enthusiasm shine through as you navigate the college admissions process.


If you have a high school student and don't know where to start on the college process, North Shore College Consulting is offering one hour sessions with one of our expert college counselors to walk you through the process from start to finish and answer any questions you have. This session is a great way to help motivate your student to start the school year strong! Contact us at info@nscollegeconsulting.net to book your session today!

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